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Neon Hello

Welcome!​

So glad you stopped by my site!

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Here’s a little about me: I’m a designer with over 10 years of experience making ideas come to life. From visual design to seamless interactions, I thrive on solving complex challenges with creative, user-friendly solutions. Whether it’s brainstorming big ideas or refining the smallest details, my goal is always the same—designing experiences that feel effortless and impactful.

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Take a look around, and let’s create something amazing together!

MY

WORK

FIS Global
Remote

Kashwere
Remote

Amazon
NY, NYC

Bath & Body Works
NY, NYC

Sr UX UI Design Lead

2023 - Present

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  • Lead global UX UI initiatives, using vision, strategy & research to develop solutions within Fintech products & services.​​

  • Built robust, client-specific platforms for financial institutions with over $1 billion AUM, ensuring intuitive interfaces, scalability & security.

  • Drive seamless collaboration and deliver innovative B2B/B2C solutions for both IOS and Android platforms through teamwork & collaboration. â€‹

  • Build design systems, component libraries, engaging interactions, and high fidelity prototypes utilizing Figma expertise.

  • ​Tackle complex directives from stakeholders, deciphering requirements to solve intricate design challenges and drive cohesive, user-centered design.

Sr UX Product Designer

2020 - 2023 

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  • Led e-comm seller UX enhancements, focusing on problem-solving, product redesign, and quality improvements to create seamless digital journeys.

  • Collaborated closely with Advertising & Marketing teams to ensure consistent, on-brand experiences across platforms.

  • Developed strategic, vision-driven solutions that increased conversion rates by 19% and reduced user errors by 24%.

  • Streamlined user flows and interactions to improve accessibility, efficiency, and satisfaction across mobile and desktop platforms.

  • Implemented user-centered design principles to optimize customer engagement and retention within the e-commerce space.

Sr Product Designer

2017 - 2021

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  • Led UX design for Brand Registry, creating streamlined onboarding flows to improve seller experience and brand protection.

  • Produced high-impact e-commerce content, including videos and images, enhancing brand visibility and differentiation.

  • Conducted A/B testing, boosting conversion by 18% through data-driven design improvements.

  • Built efficient seller dashboards and planning tools for streamlined inventory and shipping management.

  • ​Developed UX solutions for AI-driven ad campaigns, optimizing ad engagement and performance with predictive analytics.

Sr Product Designer / Manager

2013 - 2017

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  • Led Home Fragrance UX strategy, achieving a 23% growth by enhancing digital & in-store experiences, contributing to $500M in revenue.

  • Directing team members and junior designers to foster collaboration and alignment with brand goals.

  • Create engaging visual narratives and presentations to communicate design direction and impact effectively.

  • Applied technical and UX expertise to resolve complex user challenges, driving innovation in customer experience.

  • Enhanced brand presence through product-focused trend forecasting, cultural insight, and accessible, user-centered design.

MY

EDUCAtioN

Fashion Institute of Technology
NY, NYC

Springboard
Remote

Associate in Fine Arts (AAS)

Bachelor of Product Design (BFA)​

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  • Fine Arts, figurative and abstract painting, basic and life drawing, sculpture, printmaking, and 2D and 3D design.​​

  • Product Design, complete product design cycle, from brainstorming, sketching, drafting, and rendering through design and engineering to product materials, safety considerations, and building working prototypes. with a focus in Industrial and Toy Design. 

UX UI Design Certification

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  • 9 month, 700+ hours of hands-on course material, 1:1 industry expert mentor led ,UX/UI Intensive. Completion of 4 in-depth portfolio projects.​

  • Mastered skills in information architecture, sketching, wire-framing, prototyping, user testing, UX UI design, product lifecycle, visual design.

VOLUNTEER

ROLES

Knowledge Source
Remote

Adopt-a-Dog
Armonk, NY

Pelotonia
Columbus, OH

Mentor

2019 - 2024

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  • Mentor aspiring entrepreneurs to build their brands & on-line business.

  • Coaching services for product designers.

Fundraising for Pet Adoption Shelter

2016 - 2020

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  • Fundraising for abandonded animals in need, ​

  • Supporting the needs of the animal shelter.

Fundraising for Cancer Research

2012 - 2016

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  • Completed multiple 50 mile bike rides to raise funds for cancer research at the Ohio State University Comprehensive Cancer Center – The James.

Branding

With a strong foundation in branding, I focus on staying true to a company’s values and mission, creating memorable experiences that resonate  with users.

Storytelling

Having a clear vision is essential to crafting intuitive narratives that guide users naturally, making complex journeys feel both seamless and engaging.

UX DESIGN

Creating solutions that align user needs with business goals, delivering products that are functional, impactful, and beautifully designed.

COMMUNICATION

Connecting with clarity and empathy makes complex ideas accessible and engaging, while fostering collaborative relationships across teams.

Let's keep in touch!

917-991-4006

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